30 things I have learned about life in the last decade. – apieceofsarah.com

Happy new year everyone! 2021 is among us and I hope this year is amazing. I decided to write about the 30 things I’ve learnt over the last decade, instead of what I learnt in 2020 because this is more interesting. Lessons for myself Show up as your higher self daily, if you want your life to change:Old habits are like old keys, they only open old doors. You can’t start a new life with your old ways. If you do not want to find a solution to your problem, then stop complaining about it: There’s no point complaining about a problem if […]

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Why engage, when you can block?

Over the years we have seen how, many celebrities, media personalities and businesses intentionally create drama and do ignorant and racist things to incite outrage, thus leading to free advertisement. This lazy but very effective phenomenon is called outrage marketing. OUTRAGE MARKETING 101 Brand does something ignorant/racist/outrageous. People are outraged and share what the brand has done. Brand goes viral = free marketing. Brand may give a superficial apology. Reputational damage is often low and it’s business as usual until next time. The cycle continues. A few brands/ people that are great at this technique: Katy Hopkins Previously used outrage […]

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