Why engage, when you can block?

Over the years we have seen how, many celebrities, media personalities and businesses intentionally create drama and do ignorant and racist things to incite outrage, thus leading to free advertisement. This lazy but very effective phenomenon is called outrage marketing. OUTRAGE MARKETING 101 Brand does something ignorant/racist/outrageous. People are outraged and share what the brand has done. Brand goes viral = free marketing. Brand may give a superficial apology. Reputational damage is often low and it’s business as usual until next time. The cycle continues. A few brands/ people that are great at this technique: Katy Hopkins Previously used outrage […]

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The importance of planning your day.

Sometimes life feels like it’s going a million miles per minute. You wake up, check your socials, watch Money Heist and make some breakfast, suddenly it’s 2PM. You shower, take a nap, an unexpected issue or opportunity arises, you address it, decide to make some food and watch some more Money Heist because who doesn’t like hearing Bella Ciao repeatedly and suddenly it’s 11PM. The day is gone and you’re upset because this happens repeatedly, sound familiar? To prevent the feeling that time is running away from you, you need to plan your day in advance. A plan is a […]

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Things to do whilst self-isolating at home. Coronavirus edition

If you’re like the millions of other people self-isolating or on lockdown worldwide you’re probably bored out of your damn mind, so here are some tips that will keep you busy.   Redecorate Your home, like your body, is your temple, it is the place where you sleep, eat, read, rest, laugh and recharge. You should feel comfortable in your home. You can rearrange your space by: painting, buying new furniture or having a spring clean.  Workout at home The gyms are closed, start exercising indoors. Regular exercise has excellent benefits, it keeps you healthy, it’s a wonderful stress reliever/energy booster, […]

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My experience: the advantages and disadvantages of taking a career break.

My Career Break: Last year I left my job because I needed a change. I wanted to explore more exciting opportunities, get a job in a new area and take a well deserved break because life is short. During my four month career break I looked for a new job, slept, went on holiday, painted my room, went to a few concerts and workshops, relaxed and spent most of my mornings in the gym. I haven’t had that much time to myself since I left university and it was so peaceful. It sounds silly, but I didn’t realize how much […]

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Why wait until the new year to execute your goals? 🤸🏾‍♀️

Today is Saturday 21st of December 2019. There are only 10 days left of the year. You don’t have to wait until the new year to start executing your goals. If you start laying the foundations now, it will be easier for you to start the new decade focused. Yes, the new decade. Welcome to the 20s. If you want to get healthier, why not start going to the gym once a week from now, if you want to start a business, why not start a mailing list now so people will get notified when you finally launch. If you […]

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